Our Story
Our journey began behind the scenes, where we’ve spent decades helping healthcare organizations deliver their messages with impact. As a team of healthcare communication experts at ADM, we’ve worked across pharma and life sciences for over 30 years — developing educational, informational, and tactical tools that bring clarity and confidence to patients, caregivers, and providers.
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In 2016, we were proud to support the launch of Narcan® Nasal Spray in Canada. It was a milestone moment in the national response to the opioid crisis, and it gave us a front-row seat to the potential of naloxone to save lives. But it also exposed a critical gap — awareness wasn’t enough if people couldn’t find or carry the medication when they needed it most.
That realization became our call to action.
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In the years that followed, we listened closely to first responders, educators, parents, frontline harm reduction workers, and people living with risk. We didn’t just ask how naloxone could be made available — we asked how it could be made accessible, visible, and ready to use without hesitation.
That’s how NaloxKit was born.
We launched NaloxKit to support a simple but powerful idea:
"Access Saves Lives."
Through personal carry solutions, public storage designs, and hands-on teaching tools, we reimagined naloxone access from the ground up. We turned stigmatized packaging into wearable confidence. We transformed cold policy into warm habit. And we gave individuals and organizations alike the tools to make overdose response part of their everyday readiness.
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As part of our mission to improve training and education, we also designed and manufactured what is now the industry-standard replica training device for nasal naloxone. This innovation transformed the instructional environment — allowing trainers to demonstrate proper use clearly, safely, and repeatedly. It continues to be a foundational tool for overdose response education across Canada and beyond.
Breaking the Stigma
From the outset, we knew that access alone wasn’t enough without also tackling stigma — the quiet, invisible barrier that stops people from learning about, carrying, or using naloxone. Our approach to stigma reduction was threefold:
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Educating with context and compassion.
We used clear information and evidence-based messaging to highlight that the opioid crisis is not about “them” — it’s about all of us. This public health emergency was initiated by the healthcare and pharmaceutical industries’ mismanagement of pain and addiction, and it affects every part of society — where we live, work, learn, and recreate.
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Normalizing the visual presence of naloxone.
We designed a wide range of access solutions to bring naloxone out of the shadows and into the open — wearable kits, wall-mounted stations, cabinet co-location with AEDs — all created to make naloxone as commonplace and visible as other emergency tools like fire extinguishers, First Aid kits, and eye wash stations.
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Changing the tone.
We joined a growing movement to communicate about overdose and preparedness with less clinical, more approachable language and design. Our packaging and visuals lean into a friendly, slightly whimsical tone — never diminishing the seriousness of the problem, but making it easier for people to engage with the issue, ask questions, and take action without fear or shame.
NaloxKit products are designed to:
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Make naloxone visible and easy to find in an emergency
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Provide stigma-free carry options for real-world use
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Support co-location with AEDs and first aid kits
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Enable hands-on education and community awareness
Today, NaloxKit serves schools, workplaces, campuses, public venues, and families across Canada. Whether it’s being worn on a backpack, mounted beside an AED, or held in a teacher’s hand during a training session — our tools are built to meet people where they are, and help them act when it matters most.
NaloxKit is more than a brand. It’s a belief — that when we design with empathy and act with urgency, we can turn bystanders into responders and policies into real-world impact.
You can learn more at naloxkit.com.